岐阜市立女子短期大学研究紀要第55輯（平成18年3月）

抄録

岐阜アパレル産業に対する「団塊の世代」ファッションの提案

高齢者市場の活性化に関する調査研究

Proposing “Post-Baby-Boomer” Fashion to the Gifu Apparel Industry:
Investigative Research Project on the Elderly People Market

Abstract

　　 This paper proposes to the Gifu Apparel Industry to create a new “brand” with outstanding materials, superb design, and advanced skills of high quality products, targeted toward “post-baby-boomers”. The embodiment of these requirements calls for a key person to play a crucial role in coordinating the efforts of the production team of the brand. The brand should also be characterized as environmentally-friendly and be health-conscious as well. Our future aim is brig about a joint effort between our students and the Gifu Apparel Industry to create new exciting products, especially for the “post-baby-boomers”

Key words : 団塊の世代、シルバーマーケット、ファッション、岐阜アパレル産業、ロハス、

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