岐阜市立女子短期大学研究紀要第65輯（平成28年3月）

抄録

産学協働によるブランド開発の試み

―女子サッカーウエア商品化計画を事例として―

An Approach to the Brand Development by Academic-industrial Collaboration
A Case Study of Women’s Football WearMerchandising

Abstract

　On the basis of the reflection of the project of “Gifu Mothers’Collection” for the past 3 years, we worked on merchandising of the women’s football wear, which is expected the development of “only-one product” and growth, as new academic-industrial collaboration project to lead to production center reproduction. In this project two major courses, visual and fashion designs, were also collaborated to work as practice of the professional training.We discussed a result of these two collaborations, successful and challenging subjects, furthermore, we consider the next problem that we were able to see to connect with production center reproduction.

Keywords : 産学協働、ブランド開発、マーチャンダイジング、マーケティング、アスレジャー

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