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Change of Perception about Fashion and Apparel Industry/Business of Gifu Area
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| Machiko Murakami | and Motoe Imai |
Abstract
With the help of fashion and apparel industry/business, the economy of Gifu area had been developed after the World War
II. But after the collapse of the bubble economy, economical and social circumstances have been changing drastically. This
change also influenced the vitalities of apparel industry/business and city center of Gifu area. This paper discusses how the
view of citizens reflects the reform of administration, industry and urban development, through the questionnaire survey of
female of wide range of age, in comparison with the result of survey of students five years ago.
We gathered information by the method from 258 female, from the ages of 16 to 60. By using SD method and factor analysis,
we investigate (1) the actual condition of the fashion life, (2) interest about fashion information, (3) image about fashion sense
of Gifu area and (4) image about fashion/apparel industry/business of Gifu area. The results are as follows: (1) It is increasing
as compared with five years ago that the rate of person who goes to Nagoya when she buys her clothes to the satisfaction of
her fashion sense. (2) They mainly get fashion information from magazine, while inter-net is not so common to get it. (3) The
results of factor analysis show that fashion sense of Gifu area is not so attractive for female. (4) It is not changed from five
years ago that little recognition of Gifu as the area of fashion/apparel industry/business and negative image against station
front area. But they feel new waves as to the activities of gActive Gh and gFashion Libraryh.